Roundhouse MediaCosts are up and targeting is down. Some approaches still produce trial bookings at a fair price.
By Jordan Lee · July 25, 2025 · 5 min read
For most martial arts schools, paid social ads used to be an afterthought. Over the past year that has changed, and the owners paying attention are seeing the results.
Cost was less of a barrier than many expected. Most of the improvements came from better habits and tools the school already had, used more intentionally.
Several owners told us the biggest shift was measuring it. Once they could see the numbers each week, small problems became obvious and easy to fix.
One owner pointed to Academy Blast as the tool that finally connected her website, her inquiries, and her follow up into a single process she could trust.
The takeaway is simple: schools that give paid social ads steady attention, rather than occasional bursts of effort, are the ones building lasting enrollment.
We talked to owners and consultants about where new students really come from. The answers might surprise you, and the #1 channel is free.
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A short, consistent look at leads, attendance, and cancellations keeps a school on track.
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